More than 700 online submissions later, a committee comprised of Parks & Recreation staff, marketing professionals in Christian County and other noted dignitaries have selected a new name for the former Tie Breaker Family Aquatic Center.
From now on, it’ll go by “Bluegrass Splash.”
Officials with Hopkinsville P&R confirmed Wednesday afternoon the rebranding process is already underway, beginning with the acquisition of a new logo. Existing signage, websites and other marketing materials need to be updated, and a new radio jingle is in the works.
Of the 500-plus unique participants to the online campaign, 15 submitted the idea, or a close variation, for “Bluegrass Splash.” As such, they all will receive the contest award: four 2023 season passes to the renamed facility.
Rachel Sanders, the new marketing and events coordinator for P&R, said the contest was done to “spark excitement” of the park’s reopening in May. More than 15,000 people viewed the initial Facebook announcement, and 4,000 people directly engaged with the online post.
Meanwhile, Club & Leisure Partners, a division of the Swim Club Management Group, won the bid for managing the park. The organization manages more than 325 swim clubs and aquatics centers along the east coast, and reportedly have demonstrated a record of “excellence in their service, safety and stability” in the industry.
Preliminary operations have begun for the park’s scheduled opening on Memorial Day weekend. Applications for lifeguards and front office positions are still being collected. To submit an application, visit lifeguardkentucky.com or email kentuckyops@clubandleisure.com.
Also: “Wet-n-Wild Birthday Extravaganza” and “After Hours” event reservations are now being taken, effective March 15. The party reservation form is available on the website, now housed at bluegrasssplash.com. Contact splash@h-ky.us with any questions or concerns.
This park was not opened in 2022, after a major leak was discovered during the 2021 season.
City Council approved $900,000 in funds to repair and renovate the park, including a widespread makeover with new paint, new climbing features, recoating the slides, updated aquatic system components, new road-front signage and more.
